Wildleaf Vitamin C Serum includes the most effective form of Vitamin C available. Find out more here:


Vitamin C is a chemical called ascorbic acid that is naturally occurring in skin. It is known to play a role in collagen production. In addition, when topically applied it is thought to help heal acne, increase the barrier function of skin to decrease moisture loss, protect from UV radiation, and prevent age spots.

Is there a mechanism that explains how Vitamin C works?

Remember that unlike many other anti aging ingredients, Vitamin C is naturally found in skin (mostly in the epidermis, some in the dermis) and it’s role in skin biology is well documented. For example…

Protecting from UV damage

Although Vitamin C is NOT a sunscreen but it protects skin from the free radicals that are caused by UV exposure. It’s been shown to reduce lipid peroxidation, limit the release of pro-inflammatory cytokines, protect against apoptosis (or cell death) and to reduce redox-sensitive cell signaling. All this means that Vitamin C reduces many of the nasty effects of sun exposure.

Increasing collagen to reduce wrinkles

As you know collagen collapse is a major cause of wrinkles. Vitamin C regulates the synthesis of collagen and it does this by hydroxylating collagen which makes it more stable and improves the way it supports the epidermis.

Reducing skin pigmentation

Vitamin C not only reduces melanin production but it also reduces oxidation of the melanin that is produced. It’s also thought to reverse the conversion of DOPA to o-DOPA quinone (which is a skin pigment).
Wildleaf Vitamin C Serum is a 100% natural multifunctional Vitamin C Serum which performs as an exfoliant, anti-oxidant, and skin brightening agent with anti-aging properties. Wildleaf Vitamin C serum is an Ethyl Ascorbic Acid.

Effectiveness:

3-O-ethyl ascorbic acid is the most effective derivative of ascorbic acid discovered so far. It is very stable in chemical structure and can be metabolised by the body as ascorbic acid. Its effect is better than pure ascorbic acid. 3-O-ethyl ascorbic acid is a unique lipophilic and hydrophilic material, easily used in cosmetic formulation. Most importantly, 3-O-ethyl ascorbic acid can easily enter into dermis to provide its beneficial effect, while pure ascorbic acid almost entirely does not enter into dermis.

The character of 3-O-ethyl ascorbic acid:

* Excellent whitening effect: inhibits the activity of Tyrosinase to prevent the synthesis of melanin (darkening of skin)
* High antioxidation
* Stable derivative of ascorbic acid.
* Lipophilic and hydrophilic structure.
* Anti-inflammation, inhibit the growth of bacteria.
* Improve the complexion, enhance the elasticity of skin.
* Repairs skin cells, accelerate the synthesis of collagen.

Other Ingredients of Wildleaf Vitamin C Serum and its Benefits:

Niacinamide (Vitamin B3) is introduced to the serum to enhance the following benefits: Improves skin's elasticity with anti-wrinkle properties. Enhances barrier function preventing skin from losing water content. Helps discoloration and uneven skin tone. Stimulates microcirculation in the dermis.
Source: Niacinamide
Hyaluronic Acid (HA), naturally found in the body, secures moisture and creates fullness and youthful skin by improving its moisture content. As the skin ages, HA decreases. Hyaluronic Acid: Plumping effect to even wrinkles. Necessary element for maintaining youthful skin. Improves collagen production. Brightens skin tone, reducing dullness.
Source : Hyaluronic Acid
Fruit Acids (AHA) derived from grapes, apples, lemons, oranges and sugar cane act as a natural Alpha Hydroxy Acid. Helps to stimulate both elastin and collagen production. to improve appearance of photo damaged skin. performs as a mild exfoliant and peel (unlike glycolic or salicylic acid). good for sensitive skin.
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