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Face wash. You scrub it on and rinse it off. Surely in those 30 seconds it can’t harm your skin, right?

Think again. While it’s true that rinse­ off products don’t sit on your skin as long as things like, say, moisturizers—limiting your exposure to potentially harmful chemicals—that’s only part of the story. The simple act of cleaning your face could set you up for premature aging.

In fact, you may be surprised to learn that your cleanser is the most important product in your skin care regimen. Before you put on your facial oil, moisturizer or your anti­ aging treatment, you need clean, refreshed skin, or that next product just won’t work as well.

Unfortunately, many of today’s popular cleansers not only fail to clean well, but they can actually damage your skin, encouraging dryness, dullness, and the appearance of fine lines and wrinkles.

Your face wash could be aging your skin!


the ph balance of your skin

What does pH balance have to do with your skin? Like most things, your skin has a preferred pH level where it is most healthy and vibrant. The skin’s outer layer, for example—which keeps in lipids and moisture—works best when it’s slightly acidic, at a 5.5 pH level.

When the outer layer is too alkaline, it gets dry and sensitive, which can lead to fine lines, wrinkles, dullness, and even skin problems.

A 2010 study published in the British Journal of Dermatology reported that after eight years, women with an alkaline outer layer developed more fine lines and crow’s feet and were more prone to damage than those with more acidic skin.

On the other hand, skin that is too acidic isn’t happy either. It’s likely to respond with increased breakouts, and may feel raw, irritated, and sore.


on which side are you?

Balancing skin pH is a great way to delay the signs of aging and encourage vibrant, youthful ­looking skin. Unfortunately, many of us mess up the pH balance first thing in the morning when we clean our faces, setting the stage for premature aging.

Even if you’re doing everything else you’re supposed to do, including applying sunscreen, facial oil or moisturizer, and anti-­aging treatments, if you don’t have the right cleanser, you could be wasting your money!

How can you tell if your skin is off balance? Look for these clues:

Too acidic:

  • Your skin feels oily and not thoroughly clean after cleansing
  • You rarely need or apply moisturizer
  • Your skin is reactive and sensitive to products
  • Your skin is oily
  • Your skin often looks red and feels irritated
  • You have a greasy look

Too alkaline:

  • Your skin feels tight and dry after cleansing
  • You need to apply moisturizer more than once a day
  • You sometimes experience dry, rough patches
  • Your skin usually looks dull with more lines first thing in the morning
  • Your skin may sting or feel irritated after applying products
  • Your skin rarely appears plump or dewy

Determining which side your skin is on can help you discover what’s going wrong in your skin care. Of course, if your skin is vibrant, dewy, and perfectly moisturized, you’re well balanced and have nothing to worry about. Very few of us fall into that category, however!

a delicate balance

Why is your cleanser so important to your skin’s pH? Because surfactants—the ingredients in your cleanser that clean skin—can easily disrupt the pH. Soap that is too alkaline, for example, can break up the acid in your skin, causing dryness. That’s why we recommend you don’t use soap to clean your skin as most are too drying with pH levels between 9-­12. Once you disrupt your skin’s pH with soap, it can take hours to restore itself, leaving your skin vulnerable to aging during that time.

The pH level of most cleansers is slightly higher than 5.5—your skin’s preferred level—so they can break down dirt and oil. They have to be slightly different to be effective, but the balance is critical. Those that are too alkaline may get your skin clean, but they will also strip your skin of its natural oils, causing dryness, dullness, irritation, and wrinkles.

There is a very fine line between creating the perfect cleanser­ one to be completely balanced and in harmony with your skin. Start using the right cleanser now, and you will be on your way to beautiful healthy skin. Oh, and by the way—ignore the words “pH ­balanced” on a product. It’s just marketing hype, as most soap-­free cleansers are pH­ balanced.

How can you tell if a product will clean your skin without damaging it? The next step—watch out for harsh ingredients.


harsh chemical ingredients

Avoid sodium laureth sulfate and sodium lauryl sulfate. These are two popular ingredients used in skin care products, but they’re too harsh and drying. Their pH levels are around 10, which means they can strip the skin’s natural oils and create dryness, particularly if you use them every day.

On the other hand, ingredients like alpha hydroxy acids and amino fruit acids can help exfoliate and deep ­clean, but they can also be overly acidic, which can disrupt the lipid barrier in skin and even weakens skin’s natural defenses to environmental pollution.

Another popular ingredient in cleansers is the antibacterial and antifungal agent, Triclosan. In 1972, when Triclosan first came into the market, it was solely used in hospitals and healthcare settings. But since then it has slowly made it’s way into most common household products and many cosmetic products. From Beyond Pesticides Group: “Studies have increasingly linked triclosan (and its chemical cousin triclocarban), to a range of adverse health and environmental effects from skin irritation, endocrine disruption, bacterial and compounded antibiotic resistance, to the contamination of water and its negative impact on fragile aquatic ecosystems.”

Looking at the ingredient deck on your products will help you choose more nourishing, tender cleansers. The best gauge for how your products are working, however, is your skin! If it feels dry, dull, and irritated, your cleanser may be too alkaline. If it’s oily, red, sensitive, or breaking out, your cleanser may be too acidic.

Note that you’ll likely find differences in your skin as you age, as well. What worked for you when you were in your 20s probably won’t work as well anymore. Skin naturally gets dryer as we age, as it doesn’t produce as much natural oil. The outer layer also becomes damaged, and is less able to hold onto moisture.

It all comes down to a delicate balance between you, your skin, and your products. At Wildleaf, we use nourishing plant ingredients that clean your skin without being too harsh or too drying. Our cleansers also include protective antioxidants and restorative moisturizers. When you start your day off with a perfectly balanced cleanser, like our Aloe Herb Face Wash, you’re helping your skin to appear more vibrant and smooth while keeping it clean and refreshed.

How does your skin feel after using our Aloe Herb Face Wash? We would love to hear your story!

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